Today I want to tell you a story.
A true story of Joe Vitale.
It reads as follows:
Back in the 1990s, Joe Vitale was a freelance marketer in the United States.
He had gone from being almost a beggar to publishing several books and having some recognition in the industry. At that time he was still not well known but he was making his way with some solvency.
One day he attended the conference of a prestigious marketer with whom he had a relationship. Before the event began, Joe handed him a manuscript of his latest book. It had been sitting in his drawer for some time and he didn't dare to publish it. He didn't know how it would fit. It was a daring book. Risky...
Shortly after the lecture began, his colleague introduced Joe Vitale to the audience and listed the titles of his books.
With each title he read, he received more applause. Joe Vitale had made the audience fall in love.
When he finished reading them all he took out the manuscript Joe had given him earlier, turned to the audience and said:
- Here I have your next book...
It's called “Spiritual Markerting”...
And there was silence...
The title left everyone in shock...
…
... a timid applause was heard. Then another. And another. And another one... Until it ended in a standing ovation.
At the end of the conference there was a line of people asking for a copy of the book. They only knew the title. Nothing more...
Two words.
What a great Joe!
Greetings - PEACE and Love.
PSDid you like the story? Then you're going to love Premium Subscriptions because they have just two words and tons of inspiration. Here >
PS2: The book of history exists and so does Joe Vitale. I know because I have read it 🙂
Image above: “Black stripe” From my minimalist era. Not available
